diff --git a/cli/app/deploy.go b/cli/app/deploy.go
index d004c7cb14..455083c348 100644
--- a/cli/app/deploy.go
+++ b/cli/app/deploy.go
@@ -367,8 +367,8 @@ func init() {
 
 	AppDeployCommand.PersistentFlags().BoolVarP(
 		&internal.DeployLatest,
-		"latest",
-		"l",
+		i18n.G("latest"),
+		i18n.G("l"),
 		false,
 		i18n.G("deploy latest recipe version"),
 	)