diff --git a/server/api/__snapshots__/user.test.js.snap b/server/api/__snapshots__/user.test.js.snap
index 451c115c..913cd0c3 100644
--- a/server/api/__snapshots__/user.test.js.snap
+++ b/server/api/__snapshots__/user.test.js.snap
@@ -26,6 +26,15 @@ Object {
 }
 `;
 
+exports[`#user.delete should require authentication 1`] = `
+Object {
+  "error": "authentication_required",
+  "message": "Authentication required",
+  "ok": false,
+  "status": 401,
+}
+`;
+
 exports[`#user.demote should demote an admin 1`] = `
 Object {
   "data": Object {
diff --git a/server/api/user.js b/server/api/user.js
index 0ab1d9a7..ad1fcb1a 100644
--- a/server/api/user.js
+++ b/server/api/user.js
@@ -164,4 +164,22 @@ router.post('user.activate', auth(), async ctx => {
   };
 });
 
+router.post('user.delete', auth(), async ctx => {
+  const { confirmation } = ctx.body;
+  ctx.assertPresent(confirmation, 'confirmation is required');
+
+  const user = ctx.state.user;
+  authorize(user, 'delete', user);
+
+  try {
+    await user.destroy();
+  } catch (err) {
+    throw new ValidationError(err.message);
+  }
+
+  ctx.body = {
+    success: true,
+  };
+});
+
 export default router;
diff --git a/server/api/user.test.js b/server/api/user.test.js
index f714eac6..b82e37f7 100644
--- a/server/api/user.test.js
+++ b/server/api/user.test.js
@@ -3,6 +3,7 @@ import TestServer from 'fetch-test-server';
 import app from '..';
 
 import { flushdb, seed } from '../test/support';
+import { buildUser } from '../test/factories';
 
 const server = new TestServer(app.callback());
 
@@ -11,7 +12,7 @@ afterAll(server.close);
 
 describe('#user.info', async () => {
   it('should return known user', async () => {
-    const { user } = await seed();
+    const user = await buildUser();
     const res = await server.post('/api/user.info', {
       body: { token: user.getJwtToken() },
     });
@@ -22,7 +23,6 @@ describe('#user.info', async () => {
   });
 
   it('should require authentication', async () => {
-    await seed();
     const res = await server.post('/api/user.info');
     const body = await res.json();
 
@@ -31,6 +31,50 @@ describe('#user.info', async () => {
   });
 });
 
+describe('#user.delete', async () => {
+  it('should not allow deleting without confirmation', async () => {
+    const user = await buildUser();
+    const res = await server.post('/api/user.delete', {
+      body: { token: user.getJwtToken() },
+    });
+    expect(res.status).toEqual(400);
+  });
+
+  it('should allow deleting last admin if only user', async () => {
+    const user = await buildUser({ isAdmin: true });
+    const res = await server.post('/api/user.delete', {
+      body: { token: user.getJwtToken(), confirmation: true },
+    });
+    expect(res.status).toEqual(200);
+  });
+
+  it('should not allow deleting last admin if many users', async () => {
+    const user = await buildUser({ isAdmin: true });
+    await buildUser({ teamId: user.teamId, isAdmin: false });
+
+    const res = await server.post('/api/user.delete', {
+      body: { token: user.getJwtToken(), confirmation: true },
+    });
+    expect(res.status).toEqual(400);
+  });
+
+  it('should allow deleting user account with confirmation', async () => {
+    const user = await buildUser();
+    const res = await server.post('/api/user.delete', {
+      body: { token: user.getJwtToken(), confirmation: true },
+    });
+    expect(res.status).toEqual(200);
+  });
+
+  it('should require authentication', async () => {
+    const res = await server.post('/api/user.delete');
+    const body = await res.json();
+
+    expect(res.status).toEqual(401);
+    expect(body).toMatchSnapshot();
+  });
+});
+
 describe('#user.update', async () => {
   it('should update user profile information', async () => {
     const { user } = await seed();
@@ -44,7 +88,6 @@ describe('#user.update', async () => {
   });
 
   it('should require authentication', async () => {
-    await seed();
     const res = await server.post('/api/user.update');
     const body = await res.json();
 
@@ -67,7 +110,7 @@ describe('#user.promote', async () => {
   });
 
   it('should require admin', async () => {
-    const { user } = await seed();
+    const user = await buildUser();
     const res = await server.post('/api/user.promote', {
       body: { token: user.getJwtToken(), id: user.id },
     });
@@ -96,7 +139,7 @@ describe('#user.demote', async () => {
   });
 
   it("shouldn't demote admins if only one available ", async () => {
-    const { admin } = await seed();
+    const admin = await buildUser({ isAdmin: true });
 
     const res = await server.post('/api/user.demote', {
       body: {
@@ -111,7 +154,7 @@ describe('#user.demote', async () => {
   });
 
   it('should require admin', async () => {
-    const { user } = await seed();
+    const user = await buildUser();
     const res = await server.post('/api/user.promote', {
       body: { token: user.getJwtToken(), id: user.id },
     });
@@ -139,8 +182,7 @@ describe('#user.suspend', async () => {
   });
 
   it("shouldn't allow suspending the user themselves", async () => {
-    const { admin } = await seed();
-
+    const admin = await buildUser({ isAdmin: true });
     const res = await server.post('/api/user.suspend', {
       body: {
         token: admin.getJwtToken(),
@@ -154,7 +196,7 @@ describe('#user.suspend', async () => {
   });
 
   it('should require admin', async () => {
-    const { user } = await seed();
+    const user = await buildUser();
     const res = await server.post('/api/user.suspend', {
       body: { token: user.getJwtToken(), id: user.id },
     });
@@ -187,7 +229,7 @@ describe('#user.activate', async () => {
   });
 
   it('should require admin', async () => {
-    const { user } = await seed();
+    const user = await buildUser();
     const res = await server.post('/api/user.activate', {
       body: { token: user.getJwtToken(), id: user.id },
     });
diff --git a/server/migrations/20180707220121-more-soft-delete.js b/server/migrations/20180707220121-more-soft-delete.js
new file mode 100644
index 00000000..fb179eeb
--- /dev/null
+++ b/server/migrations/20180707220121-more-soft-delete.js
@@ -0,0 +1,16 @@
+module.exports = {
+  up: async (queryInterface, Sequelize) => {
+    await queryInterface.addColumn('users', 'deletedAt', {
+      type: Sequelize.DATE,
+      allowNull: true
+    });
+    await queryInterface.addColumn('teams', 'deletedAt', {
+      type: Sequelize.DATE,
+      allowNull: true
+    });
+  },
+  down: async (queryInterface, Sequelize) => {
+    await queryInterface.removeColumn('users', 'deletedAt');
+    await queryInterface.removeColumn('teams', 'deletedAt');
+  }
+}
\ No newline at end of file
diff --git a/server/models/User.js b/server/models/User.js
index ff3b1a6e..f1e92226 100644
--- a/server/models/User.js
+++ b/server/models/User.js
@@ -37,6 +37,7 @@ const User = sequelize.define(
     suspendedById: DataTypes.UUID,
   },
   {
+    paranoid: true,
     getterMethods: {
       isSuspended() {
         return !!this.suspendedAt;
@@ -132,8 +133,33 @@ const hashPassword = model => {
   });
 };
 
+const removeIdentifyingInfo = model => {
+  model.email = '';
+  model.username = '';
+  model.slackData = null;
+  model.serviceId = null;
+  model.isAdmin = false;
+};
+
+const checkLastAdmin = async model => {
+  const teamId = model.teamId;
+
+  if (model.isAdmin) {
+    const userCount = await User.count({ where: { teamId } });
+    const adminCount = await User.count({ where: { isAdmin: true, teamId } });
+
+    if (userCount > 1 && adminCount <= 1) {
+      throw new Error(
+        'Cannot delete account as only admin. Please transfer admin permissions to another user and try again.'
+      );
+    }
+  }
+};
+
 User.beforeCreate(hashPassword);
 User.beforeUpdate(hashPassword);
+User.beforeDestroy(checkLastAdmin);
+User.beforeDestroy(removeIdentifyingInfo);
 User.beforeSave(uploadAvatar);
 User.beforeCreate(setRandomJwtSecret);
 User.afterCreate(user => sendEmail('welcome', user.email));