diff --git a/server/pages/About.js b/server/pages/About.js
index e5c6277b..5f66fbd3 100644
--- a/server/pages/About.js
+++ b/server/pages/About.js
@@ -36,30 +36,29 @@ export default function About() {
   return (
     <Grid>
       <Helmet>
-        <title>About</title>
+        <title>About Us</title>
       </Helmet>
       <Header>
         <h1>About Us</h1>
-        <p>Lets get to know each others</p>
+        <p>Who builds this anyway?</p>
       </Header>
       <Content>
         <p>
-          Outline is a wiki and knowledge base built for growing teams. We`re
+          Outline is a wiki and knowledge base built for growing teams. We’re
           focused on speed, usability and extensibility.
         </p>
         <p>
-          The project is maintained by Jori Lallo and Tom Moor. Outline is a
-          open source sideproject for both us which we`re developing along our
-          day jobs. After running both have run venture-backed software startups
-          previously and seeing many similar traditional VC-funded products try
-          and fail whilst the market need remained we decided to try a different
-          approach. So don`t worry, Outline is here to last.
+          The open source project is maintained by Jori Lallo and Tom Moor.
+          Having both run venture-backed software startups previously and seeing
+          many similar VC-funded products try and fail while the market need
+          remained we decided to try a different approach. So don’t worry,
+          Outline is here to last.
         </p>
         <p>
           <i>
-            Outline is currently in public beta. The service will stay free
-            during this period. After that we will offer Outline free for teams
-            up to 5 people and have reasonable plans for larger teams.
+            Outline is currently in public beta. The hosted service will stay
+            free during this period. After that we will offer Outline free for
+            teams up to 5 people and have reasonable plans for larger teams.
           </i>
         </p>
         <Authors>
@@ -69,7 +68,9 @@ export default function About() {
               <strong>Jori Lallo</strong>
             </div>
             <div>
-              <a href="https://twitter.com/jorilallo">@jorilallo</a>
+              <a href="https://twitter.com/jorilallo" target="_blank">
+                @jorilallo
+              </a>
             </div>
           </Author>
 
@@ -79,15 +80,22 @@ export default function About() {
               <strong>Tom Moor</strong>
             </div>
             <div>
-              <a href="https://twitter.com/tommoor">@tommoor</a>
+              <a href="https://twitter.com/tommoor" target="_blank">
+                @tommoor
+              </a>
             </div>
           </Author>
         </Authors>
 
         <h2>Open Source</h2>
         <p>
-          Outline is built by a group of core maintainers, we believe in being
-          honest and transparent.
+          Outline is built by a group of core{' '}
+          <a
+            href="https://github.com/outline/outline/graphs/contributors"
+            target="_blank"
+          >
+            maintainers
+          </a>, we believe in being honest and transparent.
         </p>
         <ul>
           <li>
@@ -113,24 +121,22 @@ export default function About() {
           </li>
         </ul>
         <p>
-          You can view Outline`s source code on{' '}
+          You can view Outline’s source code on{' '}
           <a href="https://github.com/outline/outline">GitHub</a>.
         </p>
         <h2>FAQ</h2>
         <p>
-          <strong>Why would I pay you if I can run Outline myself?</strong>
-          <br />
-          You don`t have to but you might have better things to do with your
-          time. When you sign up for Outline, you`ll always be running the
-          latest version, have all the features and we`ll answer the questions
-          your team might have. And you`ll help us keep Outline getting better
+          <h3>Why would I pay you if I can run Outline myself?</h3>
+          You don’t have to but you might have better things to do with your
+          time. When you sign up for Outline, you’ll always be running the
+          latest version, have all the features and we’ll answer the questions
+          your team might have. You’ll also help to keep Outline getting better
           by supporting us financially.
         </p>
         <p>
-          <strong>Can I use Google/GitHub/etc to signup for Outline?</strong>
-          <br />
+          <h3>Can I use Google/GitHub/etc to signup for Outline?</h3>
           We started with Slack as many teams are already using it and benefit
-          from the integrations. We`ll be adding more login methods soon. Please
+          from the integrations. We’ll be adding more login methods soon. Please
           let us know which one you would like to see next{' '}
           <a
             href="https://spectrum.chat/outline/feature-requests?thread=a851c20d-251a-4c7b-8977-e1438894db51"
@@ -140,20 +146,18 @@ export default function About() {
           </a>.
         </p>
         <p>
-          <strong>How can I export my data if you go away?</strong>
-          <br />
-          We`re committed on making your data portable. We`ll soon add better
+          <h3>How can I export my data if you go away?</h3>
+          We’re committed on making your data portable. We’ll soon add better
           import and export options so you which will let you take your data and
           view it in HTML form or upload to self-hosted Outline. Until then, you
           can do this through our <a href="/developers">API</a>.
         </p>
         <p>
-          <strong>How can I get in touch with you?</strong>
-          <br />
+          <h3>How can I get in touch with you?</h3>
           You can drop us a note on our{' '}
           <a href="https://spectrum.chat/outline">Spectrum</a> community or
           email us at{' '}
-          <a href="mailto://hello@getoutline.com">hello@getoutline.com</a>.
+          <a href="mailto:hello@getoutline.com">hello@getoutline.com</a>.
         </p>
       </Content>
     </Grid>
diff --git a/server/pages/components/Content.js b/server/pages/components/Content.js
index 713d4a67..a69c20cb 100644
--- a/server/pages/components/Content.js
+++ b/server/pages/components/Content.js
@@ -4,6 +4,6 @@ import styled from 'styled-components';
 export default styled.div`
   width: 100%;
   max-width: 720px;
-  margin: 0 auto;
+  margin: 0 auto 2em;
   padding: 0 2em;
 `;
diff --git a/shared/styles/base.js b/shared/styles/base.js
index ff3856f0..87d1978d 100644
--- a/shared/styles/base.js
+++ b/shared/styles/base.js
@@ -69,10 +69,14 @@ export default `
     margin-bottom: 1em;
   }
 
+  li {
+    padding: .2em 0;
+  }
+
   hr {
     border: 0;
   height: 0;
   border-top: 1px solid rgba(0, 0, 0, 0.1);
   border - bottom: 1px solid rgba(255, 255, 255, 0.3);
-}   
+}
 `;