diff --git a/pkg/recipe/recipe.go b/pkg/recipe/recipe.go
index 4da3f800..a5463ce7 100644
--- a/pkg/recipe/recipe.go
+++ b/pkg/recipe/recipe.go
@@ -161,7 +161,7 @@ func EnsureVersion(recipeName, version string) error {
 	logrus.Debugf("read %s as tags for recipe %s", strings.Join(parsedTags, ", "), recipeName)
 
 	if tagRef.String() == "" {
-		logrus.Warnf("%s recipe has no local tag: %s? this recipe version is not released?", recipeName, version)
+		logrus.Warnf("no git tag discovered for %s, assuming unreleased recipe", recipeName)
 		return nil
 	}