diff --git a/cli/internal/deploy.go b/cli/internal/deploy.go
index 1819b74e..7889670f 100644
--- a/cli/internal/deploy.go
+++ b/cli/internal/deploy.go
@@ -26,7 +26,7 @@ func DeployAction(c *cli.Context) error {
 		logrus.Fatal(err)
 	}
 
-	logrus.Debugf("checking whether '%s' is already deployed", stackName)
+	logrus.Debugf("checking whether %s is already deployed", stackName)
 
 	isDeployed, deployedVersion, err := stack.IsDeployed(c.Context, cl, stackName)
 	if err != nil {
@@ -35,9 +35,9 @@ func DeployAction(c *cli.Context) error {
 
 	if isDeployed {
 		if Force || Chaos {
-			logrus.Warnf("'%s' is already deployed but continuing (--force/--chaos)", stackName)
+			logrus.Warnf("%s is already deployed but continuing (--force/--chaos)", stackName)
 		} else {
-			logrus.Fatalf("'%s' is already deployed", stackName)
+			logrus.Fatalf("%s is already deployed", stackName)
 		}
 	}
 
@@ -53,7 +53,7 @@ func DeployAction(c *cli.Context) error {
 		}
 		if len(versions) > 0 {
 			version = versions[len(versions)-1]
-			logrus.Debugf("choosing '%s' as version to deploy", version)
+			logrus.Debugf("choosing %s as version to deploy", version)
 			if err := recipe.EnsureVersion(app.Type, version); err != nil {
 				logrus.Fatal(err)
 			}
@@ -67,7 +67,7 @@ func DeployAction(c *cli.Context) error {
 	}
 
 	if version == "" && !Chaos {
-		logrus.Debugf("choosing '%s' as version to deploy", version)
+		logrus.Debugf("choosing %s as version to deploy", version)
 		if err := recipe.EnsureVersion(app.Type, version); err != nil {
 			logrus.Fatal(err)
 		}