diff --git a/cli/recipe/upgrade.go b/cli/recipe/upgrade.go
index 247a8d18..5cf512da 100644
--- a/cli/recipe/upgrade.go
+++ b/cli/recipe/upgrade.go
@@ -129,9 +129,12 @@ You may invoke this command in "wizard" mode and be prompted for input:
 
 			tag, err := tagcmp.Parse(img.(reference.NamedTagged).Tag())
 			if err != nil {
-				logrus.Fatal(err)
+				logrus.Warnf("unable to parse %s, error was: %s, skipping upgrade for %s", image, err.Error(), service.Name)
+				continue
 			}
+
 			logrus.Debugf("parsed %s for %s", tag, service.Name)
+
 			var compatible []tagcmp.Tag
 			for _, regVersion := range regVersions {
 				other, err := tagcmp.Parse(regVersion.Name)