diff --git a/cli/recipe/upgrade.go b/cli/recipe/upgrade.go
index a9ef0dc0..7c9a2e10 100644
--- a/cli/recipe/upgrade.go
+++ b/cli/recipe/upgrade.go
@@ -209,7 +209,7 @@ You may invoke this command in "wizard" mode and be prompted for input:
 						continue
 					}
 				} else {
-					msg := fmt.Sprintf("upgrade to which tag? (service: %s, tag: %s)", service.Name, tag)
+					msg := fmt.Sprintf("upgrade to which tag? (service: %s, image: %s, tag: %s)", service.Name, image, tag)
 					if !tagcmp.IsParsable(img.(reference.NamedTagged).Tag()) {
 						tag := img.(reference.NamedTagged).Tag()
 						logrus.Warning(fmt.Sprintf("unable to determine versioning semantics of %s, listing all tags", tag))