diff --git a/docs/intro/comparisons.md b/docs/intro/comparisons.md
index 074b84d..c15247f 100644
--- a/docs/intro/comparisons.md
+++ b/docs/intro/comparisons.md
@@ -15,14 +15,16 @@ Here is a short overview of the pros/cons we see, in relation to our goals and n
 
 ### Cloudron
 
-#### Pros
+[Cloudron](https://www.cloudron.io) is complete solution for running apps on your own server
+
+**Pros**
 
 - 👍 Decent web interface for app, domain & user management.
 - 👍 Large library of apps.
 - 👍 Built-in SSO using LDAP, which is compatible with more apps and often has a better user interface than OAuth.
 - 👍 Apps are actively maintained by the Cloudron team.
 
-#### Cons
+**Cons**
 
 - 👎 Moving away from open source. The core is now proprietary software.
 - 👎 Libre tier has a single app limit.
@@ -37,7 +39,9 @@ Here is a short overview of the pros/cons we see, in relation to our goals and n
 
 ### YunoHost
 
-#### Pros
+[YunoHost](https://yunohost.org) is an operating system aiming for the simplest administration of a server
+
+**Pros**
 
 - 👍 Lovely web interface for app, domain & user management.
 - 👍 Bigger library of apps.
@@ -46,7 +50,7 @@ Here is a short overview of the pros/cons we see, in relation to our goals and n
 - 👍 Doesn't require a public-facing IP.
 - 👍 Supports system-wide mutualisation of resources for apps (e.g. sharing databases by default)
 
-#### Cons
+**Cons**
 
 - 👎 Upstream libre software communities aren't involved in packaging.
 - 👎 Uninstalling apps leaves growing cruft.
@@ -55,7 +59,9 @@ Here is a short overview of the pros/cons we see, in relation to our goals and n
 
 ### Caprover
 
-#### Pros
+[CapRover](https://caprover.com) is an easy to use app/database deployment & web server manager for applications
+
+**Pros**
 
 - 👍 Bigger library of apps.
 - 👍 Easy set-up using a DigitalOcean one-click app.
@@ -63,7 +69,7 @@ Here is a short overview of the pros/cons we see, in relation to our goals and n
 - 👍 Deploy any app with a `docker-compose.yml` file as a "One Click App" via the web interface.
 - 👍 Multi-node (multi-server) set-up works by default.
 
-#### Cons
+**Cons**
 
 - 👎 Single-file app definition format, difficult to tweak using entrypoint scripts.
 - 👎 Nginx instead of Traefik for load-balancing.
@@ -74,34 +80,42 @@ Here is a short overview of the pros/cons we see, in relation to our goals and n
 
 ### Ansible
 
-#### Pros
+[Ansible](https://www.ansible.com) mature automation and deployment tool.
+
+**Pros**
 
 - 👍 Includes server creation and bootstrapping.
 
-#### Cons
+**Cons**
 
 - 👎 Upstream libre software communities aren't publishing Ansible roles.
 - 👎 Lots of manual work involved in things like app isolation, backups, updates.
 
 ### Kubernetes
 
-#### Pros
+[Kubernetes](https://kubernetes.io) (or K8s) is a system for automating deployment, scaling, and
+management of containerized applications.
+
+
+**Pros**
 
 - 👍 Helm charts are available for some key apps already.
 - 👍 Scale all the things.
 
-#### Cons
+**Cons**
 
 - 👎 Too big -- requires 3rd party tools to run a single-node instance.
 - 👎 Not suitable for a small to mid size hosting provider.
 
 ### Docker-compose
 
-#### Pros
+[Docker Compose](https://docs.docker.com/compose/) is a tool for defining and running multi-container applications.
+
+**Pros**
 
 - 👍 Quick to set up and familiar for many developers.
 
-#### Cons
+**Cons**
 
 - 👎 Manual work required for process monitoring.
 - 👎 Secret storage not available yet.
@@ -109,11 +123,14 @@ Here is a short overview of the pros/cons we see, in relation to our goals and n
 
 ### Doing it Manually (Old School)
 
-#### Pros
+If you are an absolute Shaman in a Shell and learning new gadgets just slows you down,
+have it, but maybe ask how old [is old enough](https://en.wikipedia.org/wiki/Printing_press)?
+
+**Pros**
 
 - 👍 Simple - just follow upstream instructions to install and update.
 
-#### Cons
+**Cons**
 
 - 👎 Loads of manual work required for app isolation and backups.
 - 👎 Array of sysadmin skills required to install and maintain apps.
@@ -123,14 +140,17 @@ Here is a short overview of the pros/cons we see, in relation to our goals and n
 
 ### Stackspin
 
-#### Pros
+[Stackspin](https://www.stackspin.net) deployment and management stack for a
+handful of popular team collaboration apps.
+
+**Pros**
 
 - 👍 Easy instructions to install & upgrade multiple tightly integrated apps.
 - 👍 Offers a unified SSO user experience.
 - 👍 Offers tightly integrated logging, monitoring, and maintenance.
 - 👍 Has a strong focus and attention to security.
 
-#### Cons
+**Cons**
 
 - 👎 Upstream libre software communities aren't involved in packaging.
 - 👎 It is not designed to be a general specification.
@@ -142,12 +162,14 @@ Here is a short overview of the pros/cons we see, in relation to our goals and n
 
 ### Maadix
 
-#### Pros
+[Maadix](https://maadix.net) managed hosting and deployment of popular privacy preserving applications.
+
+**Pros**
 
 - 👍 Nice looking web interface for app, domain & user management.
 - 👍 Offers a paid hosting service to get up and running easily.
 
-#### Cons
+**Cons**
 
 - 👎 Upstream libre software communities aren't involved in packaging.
 - 👎 It is not designed to be a general specification.