diff --git a/docs/strategy.md b/docs/strategy.md
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--- a/docs/strategy.md
+++ b/docs/strategy.md
@@ -8,9 +8,9 @@ title: Project strategy
 
     Some leading thoughts are outlined in the [project launch blog post](https://autonomic.zone/blog/co-op-cloud/) also.
 
-From our experiences working and organising as Autonomic, the technology co-op who initiated the Co-op Cloud project, we know that the progressive technology movement lack reliable and cost-effective technical means for providing an alternative to “Big Tech” cloud services.
+From our experiences working and organising as Autonomic, the tech co-op who initiated Co-op Cloud, we know that the progressive tech movement lack reliable and cost-effective technical means for providing an alternative to “Big Tech” cloud services.
 
-The urgency for providing an alternative comes out of the understanding that the concentration of our digital lives within the private sphere of corporate providers (e.g. Google, Amazon and Microsoft) represents a loss of freedom due to the threat to our privacy and self-determination through surveillance and monopolisation.
+The urgency for providing an alternative comes out of the understanding that the concentration of our digital lives within the private sphere of corporate providers (e.g. [GAFAM](https://degooglisons-internet.org/en/)) represents a loss of freedom due to the threat to our privacy and self-determination through surveillance and monopolisation.
 
 As a movement, we cannot compete with corporate providers in terms of cost and scale. Their network effects and available capital means that no one project, product or organisation can create the required shift to a more widespread public interest technology.