diff --git a/abra.sh b/abra.sh
index f9b3100..59f0f2e 100644
--- a/abra.sh
+++ b/abra.sh
@@ -1,6 +1,18 @@
 export APP_ENTRYPOINT_VERSION=v7
 export DB_ENTRYPOINT_VERSION=v2
 
+create_email_user() {
+	if [ -z "$1" ]; then
+		echo "Usage: ... create_email_user <email_address>"
+		exit 1
+	fi
+	export DATABASE_PASSWORD=$(cat /run/secrets/db_password)
+	export DATABASE_URL="postgres://outline:${DATABASE_PASSWORD}@${STACK_NAME}_db:5432/outline"
+	export UTILS_SECRET=$(cat /run/secrets/utils_secret)
+	export SECRET_KEY=$(cat /run/secrets/secret_key)
+	node build/server/scripts/seed.js "$1"
+}
+
 migrate() {
 	export DATABASE_PASSWORD=$(cat /run/secrets/db_password)
 	export DATABASE_URL="postgres://outline:${DATABASE_PASSWORD}@${STACK_NAME}_db:5432/outline"