diff --git a/entrypoint.sh.tmpl b/entrypoint.sh.tmpl
index 472395c..5db4d07 100644
--- a/entrypoint.sh.tmpl
+++ b/entrypoint.sh.tmpl
@@ -55,6 +55,8 @@ EOF
     chown www-data:www-data "$UPLOADS_HTACCESS"
 fi
 
+chown -R www-data:www-data /var/www/html/wp-content/uploads/
+
 if [ -n "$@" ]; then
 	"$@"
 fi