docs: take a pass on CLI usage docs and add ASCII

cli/app.go

@@ -189,8 +189,8 @@ var appSecretCommand = &cli.Command{
 }
 
 var AppCommand = &cli.Command{
-	Name:     "app",
-	HideHelp: true,
+	Name:  "app",
+	Usage: "Manage your apps",
 	Subcommands: []*cli.Command{
 		appNewCommand,
 		appConfigCommand,

cli/cli.go

@@ -10,8 +10,16 @@ import (
 
 func RunApp(version, commit string) {
 	app := &cli.App{
-		Name:    "abra",
-		Usage:   "The Co-op Cloud utility belt 🎩🐇",
+		Name: "abra",
+		Usage: `The Co-op Cloud command-line utility belt 🎩🐇
+
+    ____                           ____ _                 _
+   / ___|___         ___  _ __    / ___| | ___  _   _  __| |
+  | |   / _ \ _____ / _ \| '_ \  | |   | |/ _ \| | | |/ _' |
+  | |__| (_) |_____| (_) | |_) | | |___| | (_) | |_| | (_| |
+   \____\___/       \___/| .__/   \____|_|\___/ \__,_|\__,_|
+                         |_|
+		`,
 		Version: fmt.Sprintf("%s-%s", version, commit[:7]),
 		Commands: []*cli.Command{
 			AppCommand,

cli/recipe.go

@@ -295,8 +295,8 @@ var recipeCreateCommand = &cli.Command{
 }
 
 var RecipeCommand = &cli.Command{
-	Name:     "recipe",
-	HideHelp: true,
+	Name:  "recipe",
+	Usage: "Manage app recipes",
 	Subcommands: []*cli.Command{
 		recipeListCommand,
 		recipeVersionCommand,

cli/server.go

@@ -125,7 +125,7 @@ var serverAppsCommand = &cli.Command{
 var ServerCommand = &cli.Command{
 	Name:      "server",
 	ArgsUsage: "<host>",
-	Usage:     "Interact with the servers hosting your apps",
+	Usage:     "Manage the servers that host your apps",
 	HideHelp:  true,
 	Subcommands: []*cli.Command{
 		serverNewCommand,