diff --git a/processors/corp_owners.py b/processors/corp_owners.py
index f745cba..6d2fc0d 100644
--- a/processors/corp_owners.py
+++ b/processors/corp_owners.py
@@ -106,33 +106,52 @@ class LookupCompaniesHelper:
                 - Partnership
                 - etc.
         """
+        def normalize_name(term):
+            # add space at at end of beginning to simplify matching words without using regexp (and then will remove)
+            term = " " + term.upper() + " "
+            term = re.sub(r"\s+", " ", term)
+            
+            # examples: LLC, LLP, L L C, L.L.C., L.L.C. L.L.P., L.L.P, LLC.
+            # This requires space before and after
+            p = re.compile(r" L[\s.]?L[\s,.]?[PC][.]? ")
+            term = re.sub(p, "LLC", term)
+
+            term = term.replace(",", "")
+
+            word_replace_map = {
+                "LIMITED LIABILITY COMPANY": "LLC",
+                "LIMITED PARTNERSHIP": "LLC",
+                "APARTMENTS": "APTS",
+                "LTD PS": "LLC",
+                "LTD PARTNERSHIP": "LLC",
+                "ST": "STREET",
+                "AVE": "AVENUE",
+                "BLVD": "BOULEVARD",
+                "PRPTS": "PROPERTIES",
+                "PPTY": "PROPERTY",
+                "BLDG": "BUILDING",
+                "HLDGS": "HOLDINGS",
+                "GRP": "GROUP",
+                "INVSTMNTS": "INVESTMENTS",
+                "FMLY": "FAMILY",
+                "CO": "COMPANY",
+                "CORP": "CORPORATION",
+                "&": "AND",
+                "APT": "APARTMENT",
+                "APTS": "APARTMENTS",
+            }
+
+            for k,v in word_replace_map.items():
+                term = term.replace(" " + k + " ", " " + v + " ")
+
+            return term.strip()
+
         def is_exact_match(row, searchTerm):
             """ Extract exact matches, including some regex magic. """
             search = searchTerm
             result = row["BusinessName"]
-            
-            # examples: LLC, LLP, L L C, L.L.C., L.L.C. L.L.P., L.L.P, LLC.
-            # Limited Partnership, Limited liability company
-            p = re.compile("L[\s.]?L[\s,.]?[PC][.]" ,flags=re.IGNORECASE)
-            
-            replace_map = {
-                ",": "", 
-                "LIMITED LIABILITY COMPANY":"LLC",
-                "LIMITED PARTNERSHIP": "LLC",
-                "APARTMENTS": "APTS", 
-                "LTD PS": "LLC", 
-                "LTD PARTNERSHIP": "LLC",
-             }
-            
-            result= re.sub(p, "LLC", result)
-            search=re.sub(p, "LLC", search)
+            return normalize_name(search) == normalize_name(result)
 
-            for k,v in replace_map.items(): 
-                result = result.replace(k, v)
-                search = search.replace(k, v)
-
-            return search == result
-        
         exact_matches = self._get_empty_df()
         potential_matches = self._get_empty_df()