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 title: Introduction
 ---
 
+## Who is this for?
+
 Welcome to the Co-op Cloud documentation 🥳
 
+The documentation is aimed at a technical audience: tech co-ops, collectives and individuals who are curious about Co-op Cloud or are already running and managing Co-op Cloud deployments.
+
+A more general public may still find these pages useful but if you're just looking for a quick overview of the project from a less technical perspective, you can take a look at [coopcloud.tech](https://coopcloud.tech).
+
+We'd be happy to hear feedback about our documentation, if it was helpful, what was missing, what was confusing, etc., please [get in touch!](/intro/contact).
+
+## Quick start
+
 !!! danger "Here be dragons"
 
-    This project is still [alpha quality software](https://en.wikipedia.org/wiki/Software_release_life_cycle#Alpha). Please take that into consideration if you are thinking about using this system in production. We're working hard to make Co-op Cloud stable. In the meantime, this is a good time to help us out with initial testing, feedback, ideas or [join in with development](/get-involved/).
+    This project is still [alpha quality software](https://en.wikipedia.org/wiki/Software_release_life_cycle#Alpha) :bomb: Please take that into consideration if you are thinking about using this system in production. We're working hard to make Co-op Cloud stable. In the meantime, this is a good time to help us out with initial testing, feedback, ideas or [join in with development](/get-involved/).
 
-It is meant primarily for members of technology co-ops and collectives who are interested in working together to:
-
-- build a digital configuration commons which is independent and sustainable
-
-- promote solidarity and strive for concrete co-operation within the progressive technology movement
-
-The documentation focuses on specific needs & functions within the project:
-
-- [Operators Guide](/operators/): You run a Co-op Cloud instance or want to do so :computer:
+- [Operators guide](/operators/): You run a Co-op Cloud instance or want to do so :computer:
 
 - [Applications](/applications/): You want to know what applications are supported :nerd:
 
-- [Get Involved](/get-involved): You want to get involved and help out with the project, we've love to see you stick around :heart:
+- [Get involved](/get-involved): You'd like to help out with the project, we've love to see you stick around :heart:
 
-- [Maintainers Guide](/maintainers/): You help maintain recipes and ensure things run smoothly for operators :tools:
+- [Maintainers guide](/maintainers/): You maintain recipes and ensure things run smoothly for operators :tools:
 
-- [CLI Reference](/cli/): We published our own CLI tool called `abra` and you need a quick reference with additional context :notebook:
+- [CLI deference](/cli/): You need a command-line reference (`abra`, `docker`, etc.) with additional context :notebook: