diff --git a/docs/index.md b/docs/index.md
index 743713c69..72a47d61d 100644
--- a/docs/index.md
+++ b/docs/index.md
@@ -1,5 +1,33 @@
 ---
-title: Welcome
+title: A Cooperative Alternative
 ---
 
-W.I.P
+The Cooperative Cloud is a platform built by and for worked-owned technology
+cooperatives which proposes a shared social and technical infrastructure for
+the operation and management of free software applications.
+
+The project arose out the understanding that technology cooperatives continue
+to struggle to deliver free software solutions without relying on monopolies
+such as Google, Microsoft and Amazon for technical infrastructure and software
+tools. The contradictions of working with these abusive and extractive forces
+brings the idea of offering an alternative into question.
+
+The technological crisis is a social crisis. Therefore, building an alternative
+digital future cannot be done without broad and meaningful cooperation. The
+Cooperative Cloud project takes as its starting point the existing free
+software community standards, tools, approaches and governance methods to build
+up a platform which cooperatives can make use of to deliver a sustainable and
+ethical alternative ecosystem.
+
+The Cooperative Cloud should not be seen as a technical solution for a social
+problem (i.e. "Big Tech"). Owning the common technological means for delivering
+free software is only one part of the struggle to reclaim technology today. If
+antitrust litigation dismantled GAFAM tomorrow, we'd need our own organisations
+and robust technical capacity to fill the resulting vacuum. From this
+perspective, the project can be seen as another approach to building community
+power by focussing on the cooperative ways and means of managing the free
+software applications on which so much of our lives have come to rely on.
+
+The project was initiated by [Autonomic].
+
+[autonomic]: https://autonomic.zone/
diff --git a/mkdocs.yml b/mkdocs.yml
index 76a488604..d5a6587a5 100644
--- a/mkdocs.yml
+++ b/mkdocs.yml
@@ -1,6 +1,6 @@
 ---
 site_author: Cooperative Cloud
-site_name: Cooperative Cloud Documentation
+site_name: Cooperative Cloud
 site_url: https://docs.cloud.autonomic.zone
 
 theme: