diff --git a/index.html b/index.html
index 557c610..18c3fcf 100644
--- a/index.html
+++ b/index.html
@@ -46,12 +46,13 @@
               <div class="overlap-group2">
                 <div class="overlap-group1">
                   <h1 class="hero-text liberationsans-bold-jade-48px">
-                    A DIY framework for community-owned computing
+                    The recipe for self-managed co-operative computing
                   </h1>
                   <div class="hero-text-1 liberationsans-bold-black-18px">
-                    We believe in a world where our technology services are run
-                    by people we know, instead of remote, profit-hungry
-                    advertising companies.
+                    Servers.coop is an algorithm for co-operation: a technical,
+                    governance, and cost-sharing stack which radically reduces
+                    the cost and complexity of setting up a server hosting
+                    provider.
                   </div>
                   <img class="stack4" src="img/stack-3.svg" /><img
                     class="human1"
@@ -221,12 +222,12 @@
             </div>
           </div>
           <div class="hero-text liberationsans-bold-jade-32px">
-            A DIY framework for community-owned computing
+            The recipe for self-managed co-operative computing
           </div>
           <div class="hero-text-1 liberationsans-bold-black-18px">
-            We believe in a world where our technology services are run by
-            people we know, instead of remote, profit-hungry advertising
-            companies.
+            Servers.coop is an algorithm for co-operation: a technical,
+            governance, and cost-sharing stack which radically reduces the cost
+            and complexity of setting up a server hosting provider.
           </div>
           <div class="overlap-group">
             <img class="stack4" src="img/stack4-1@2x.svg" /><img