diff --git a/cli/run.go b/cli/run.go
index c7d97ea2..104b3bf2 100644
--- a/cli/run.go
+++ b/cli/run.go
@@ -51,6 +51,10 @@ func Run(version, commit string) {
 			log.Logger.SetStyles(charmLog.DefaultStyles())
 			charmLog.SetDefault(log.Logger)
 
+			if internal.MachineReadable {
+				log.SetOutput(os.Stderr)
+			}
+
 			if internal.Debug {
 				log.SetLevel(log.DebugLevel)
 				log.SetOutput(os.Stderr)