diff --git a/README.md b/README.md
index 190d4f3..6d80a7b 100644
--- a/README.md
+++ b/README.md
@@ -51,6 +51,7 @@ git push --atomic origin main "$TAG"
 Docker Hub
 
 ``` bash
+docker build --tag $IMAGE .  # if you haven't already
 docker push $IMAGE
 docker push dobbs/farm:latest
 ```